Sanita® Bambi Pure And Sensitive Wet Wipes Brings Napco Another POY Award

By winning the Product of the Year-Gulf 2016, Sanita® Bambi Pure & Sensitive Wet Wipes demonstrates highest levels of innovation and quality.

Sanita Bambi®’s efforts to expand the Baby Care Line and provide babies with the gentlest hygiene and purest care have successfully resulted in a powerful marketing message that will increase the product’s awareness, trial, sales and distribution. 

The 2016 Product of the Year Gulf Award, renowned in the GCC region and worldwide for its recognition of quality and innovation, has recently voted Sanita® Bambi Pure & Sensitive product of the year in the baby wet wipes category. The vote came as a result of an independent survey which truly represented the Gulf consumers’ preferred choice: the feedback of face-to-face TNS interviews with over 3,600 households was based on three measures – attractiveness, satisfaction and innovation.

After an Ethical Committee – consisting of international and regional experts – had met in Dubai to validate the products’ superior features, the 2016 Gulf Edition winners were officially announced during a glittering awards night ceremony on February 24, 2016 at The Waldorf Astoria Dubai Palm Jumeirah in UAE.

The newly launched Sanita® Bambi Pure & Sensitive Wet Wipes being recognized as a 2016 Product of the Year is a testament to Napco Consumer Products Division’s leadership in meeting consumer’s needs. The trusted award seal will be appearing on the brand’s package and marketing materials throughout the year to further highlight quality recognition and customer’s trust.